Eismann brand profile in Germany 2022
How high is the brand awareness of Eismann in Germany?
When it comes to frozen pizza eaters, brand awareness of Eismann is at 55% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Eismann in Germany?
In total, 9% of German frozen pizza eaters say they like Eismann. However, in actuality, among the 55% of German respondents who know Eismann, 16% of people like the brand.
What is the usage share of Eismann in Germany?
All in all, 6% of frozen pizza eaters in Germany use Eismann. That means, of the 55% who know the brand, 11% use them.
How loyal are the customers of Eismann?
Around 4% of frozen pizza eaters in Germany say they are likely to use Eismann again. Set in relation to the 6% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Eismann in Germany?
In October 2022, about 6% of German frozen pizza eaters had heard about Eismann in the media, on social media, or in advertising over the past three months. Of the 55% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Eismann in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to frozen pizza eaters, brand awareness of Eismann is at 55% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Eismann in Germany?
In total, 9% of German frozen pizza eaters say they like Eismann. However, in actuality, among the 55% of German respondents who know Eismann, 16% of people like the brand.
What is the usage share of Eismann in Germany?
All in all, 6% of frozen pizza eaters in Germany use Eismann. That means, of the 55% who know the brand, 11% use them.
How loyal are the customers of Eismann?
Around 4% of frozen pizza eaters in Germany say they are likely to use Eismann again. Set in relation to the 6% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Eismann in Germany?
In October 2022, about 6% of German frozen pizza eaters had heard about Eismann in the media, on social media, or in advertising over the past three months. Of the 55% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Eismann in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
