Gustavo Gusto brand profile in Germany 2022
When it comes to frozen pizza eaters, brand awareness of Gustavo Gusto is at 64% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Gustavo Gusto in Germany?
In total, 23% of German frozen pizza eaters say they like Gustavo Gusto. However, in actuality, among the 64% of German respondents who know Gustavo Gusto, 36% of people like the brand.
What is the usage share of Gustavo Gusto in Germany?
All in all, 17% of frozen pizza eaters in Germany use Gustavo Gusto. That means, of the 64% who know the brand, 27% use them.
How loyal are the customers of Gustavo Gusto?
Around 14% of frozen pizza eaters in Germany say they are likely to use Gustavo Gusto again. Set in relation to the 17% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Gustavo Gusto in Germany?
In October 2022, about 9% of German frozen pizza eaters had heard about Gustavo Gusto in the media, on social media, or in advertising over the past three months. Of the 64% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Gustavo Gusto in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.