Sprite brand profile in Germany 2022
When it comes to soft drink drinkers, brand awareness of Sprite is at 95% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sprite in Germany?
In total, 46% of German soft drink drinkers say they like Sprite. However, in actuality, among the 95% of German respondents who know Sprite, 48% of people like the brand.
What is the usage share of Sprite in Germany?
All in all, 41% of soft drink drinkers in Germany use Sprite. That means, of the 95% who know the brand, 43% use them.
How loyal are the drinkers of Sprite?
Around 35% of soft drink drinkers in Germany say they are likely to use Sprite again. Set in relation to the 41% usage share of the brand, this means that 85% of their drinkers show loyalty to the brand.
What's the buzz around Sprite in Germany?
In October 2022, about 12% of German soft drink drinkers had heard about Sprite in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Sprite in Germany.
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