Tanqueray brand profile in the UK 2023
How high is the brand awareness of Tanqueray in the UK?
When it comes to spirits drinkers, brand awareness of Tanqueray is at 66 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tanqueray in the UK?
In total, 18 percent of UK spirits drinkers say they like Tanqueray. However, in actuality, among the 66 percent of UK respondents who know Tanqueray, 27 percent of people like the brand.
What is the usage share of Tanqueray in the UK?
All in all, 14 percent of spirits drinkers in the UK use Tanqueray. That means, of the 66 percent who know the brand, 21 percent use them.
How loyal are the drinkers of Tanqueray?
Around 12 percent of spirits drinkers in the UK say they are likely to use Tanqueray again. Set in relation to the 14 percent usage share of the brand, this means that 86 percent of their drinkers show loyalty to the brand.
What's the buzz around Tanqueray in the UK?
In August 2023, about 6 percent of UK spirits drinkers had heard about Tanqueray in the media, on social media, or in advertising over the past three months. Of the 66 percent who know the brand, that's 9 percent, meaning at the time of the survey there's little to no buzz around Tanqueray in the UK.
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