Provamel brand profile in Germany 2022
When it comes to oat milk drinkers, brand awareness of Provamel is at 31% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Provamel in Germany?
In total, 7% of German oat milk drinkers say they like Provamel. However, in actuality, among the 31% of German respondents who know Provamel, 23% of people like the brand.
What is the usage share of Provamel in Germany?
All in all, 7% of oat milk drinkers in Germany use Provamel. That means, of the 31% who know the brand, 23% use them.
How loyal are the drinkers of Provamel?
Around 4% of oat milk drinkers in Germany say they are likely to use Provamel again. Set in relation to the 7% usage share of the brand, this means that 57% of their drinkers show loyalty to the brand.
What's the buzz around Provamel in Germany?
In October 2022, about 3% of German oat milk drinkers had heard about Provamel in the media, on social media, or in advertising over the past three months. Of the 31% who know the brand, that's 10%, meaning at the time of the survey there's little to no buzz around Provamel in Germany.
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