Biopolar brand profile in Germany 2022
When it comes to frozen pizza eaters, brand awareness of Biopolar is at 14% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Biopolar in Germany?
In total, 3% of German frozen pizza eaters say they like Biopolar. However, in actuality, among the 14% of German respondents who know Biopolar, 21% of people like the brand.
What is the usage share of Biopolar in Germany?
All in all, 2% of frozen pizza eaters in Germany use Biopolar. That means, of the 14% who know the brand, 14% use them.
How loyal are the customers of Biopolar?
Around 1% of frozen pizza eaters in Germany say they are likely to use Biopolar again. Set in relation to the 2% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Biopolar in Germany?
In October 2022, about 3% of German frozen pizza eaters had heard about Biopolar in the media, on social media, or in advertising over the past three months. Of the 14% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Biopolar in Germany.
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