Pepsi brand profile in Germany 2022
How high is the brand awareness of Pepsi in Germany?
When it comes to soft drink drinkers, brand awareness of Pepsi is at 96% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Pepsi in Germany?
In total, 43% of German soft drink drinkers say they like Pepsi. However, in actuality, among the 96% of German respondents who know Pepsi, 45% of people like the brand.
What is the usage share of Pepsi in Germany?
All in all, 40% of soft drink drinkers in Germany use Pepsi. That means, of the 96% who know the brand, 42% use them.
How loyal are the drinkers of Pepsi?
Around 33% of soft drink drinkers in Germany say they are likely to use Pepsi again. Set in relation to the 40% usage share of the brand, this means that 82% of their drinkers show loyalty to the brand.
What's the buzz around Pepsi in Germany?
In October 2022, about 21% of German soft drink drinkers had heard about Pepsi in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Pepsi in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to soft drink drinkers, brand awareness of Pepsi is at 96% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Pepsi in Germany?
In total, 43% of German soft drink drinkers say they like Pepsi. However, in actuality, among the 96% of German respondents who know Pepsi, 45% of people like the brand.
What is the usage share of Pepsi in Germany?
All in all, 40% of soft drink drinkers in Germany use Pepsi. That means, of the 96% who know the brand, 42% use them.
How loyal are the drinkers of Pepsi?
Around 33% of soft drink drinkers in Germany say they are likely to use Pepsi again. Set in relation to the 40% usage share of the brand, this means that 82% of their drinkers show loyalty to the brand.
What's the buzz around Pepsi in Germany?
In October 2022, about 21% of German soft drink drinkers had heard about Pepsi in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Pepsi in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
