K-Classic brand profile in Germany 2022
When it comes to frozen pizza eaters, brand awareness of K-Classic is at 74% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is K-Classic in Germany?
In total, 17% of German frozen pizza eaters say they like K-Classic. However, in actuality, among the 74% of German respondents who know K-Classic, 23% of people like the brand.
What is the usage share of K-Classic in Germany?
All in all, 15% of frozen pizza eaters in Germany use K-Classic. That means, of the 74% who know the brand, 20% use them.
How loyal are the customers of K-Classic?
Around 11% of frozen pizza eaters in Germany say they are likely to use K-Classic again. Set in relation to the 15% usage share of the brand, this means that 73% of their customers show loyalty to the brand.
What's the buzz around K-Classic in Germany?
In October 2022, about 6% of German frozen pizza eaters had heard about K-Classic in the media, on social media, or in advertising over the past three months. Of the 74% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around K-Classic in Germany.
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