Pizza Wolke brand profile in Germany 2022
When it comes to frozen pizza eaters, brand awareness of Pizza Wolke is at 18% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Pizza Wolke in Germany?
In total, 4% of German frozen pizza eaters say they like Pizza Wolke. However, in actuality, among the 18% of German respondents who know Pizza Wolke, 22% of people like the brand.
What is the usage share of Pizza Wolke in Germany?
All in all, 3% of frozen pizza eaters in Germany use Pizza Wolke. That means, of the 18% who know the brand, 17% use them.
How loyal are the customers of Pizza Wolke?
Around 2% of frozen pizza eaters in Germany say they are likely to use Pizza Wolke again. Set in relation to the 3% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Pizza Wolke in Germany?
In October 2022, about 3% of German frozen pizza eaters had heard about Pizza Wolke in the media, on social media, or in advertising over the past three months. Of the 18% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Pizza Wolke in Germany.
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