Wagner brand profile in Germany 2022
How high is the brand awareness of Wagner in Germany?
When it comes to frozen pizza eaters, brand awareness of Wagner is at 88% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Wagner in Germany?
In total, 53% of German frozen pizza eaters say they like Wagner. However, in actuality, among the 88% of German respondents who know Wagner, 60% of people like the brand.
What is the usage share of Wagner in Germany?
All in all, 45% of frozen pizza eaters in Germany use Wagner. That means, of the 88% who know the brand, 51% use them.
How loyal are the customers of Wagner?
Around 41% of frozen pizza eaters in Germany say they are likely to use Wagner again. Set in relation to the 45% usage share of the brand, this means that 91% of their customers show loyalty to the brand.
What's the buzz around Wagner in Germany?
In October 2022, about 24% of German frozen pizza eaters had heard about Wagner in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around Wagner in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to frozen pizza eaters, brand awareness of Wagner is at 88% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Wagner in Germany?
In total, 53% of German frozen pizza eaters say they like Wagner. However, in actuality, among the 88% of German respondents who know Wagner, 60% of people like the brand.
What is the usage share of Wagner in Germany?
All in all, 45% of frozen pizza eaters in Germany use Wagner. That means, of the 88% who know the brand, 51% use them.
How loyal are the customers of Wagner?
Around 41% of frozen pizza eaters in Germany say they are likely to use Wagner again. Set in relation to the 45% usage share of the brand, this means that 91% of their customers show loyalty to the brand.
What's the buzz around Wagner in Germany?
In October 2022, about 24% of German frozen pizza eaters had heard about Wagner in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around Wagner in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
