Natumi brand profile in Germany 2022
How high is the brand awareness of Natumi in Germany?
When it comes to oat milk drinkers, brand awareness of Natumi is at 30% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Natumi in Germany?
In total, 7% of German oat milk drinkers say they like Natumi. However, in actuality, among the 30% of German respondents who know Natumi, 23% of people like the brand.
What is the usage share of Natumi in Germany?
All in all, 7% of oat milk drinkers in Germany use Natumi. That means, of the 30% who know the brand, 23% use them.
How loyal are the drinkers of Natumi?
Around 5% of oat milk drinkers in Germany say they are likely to use Natumi again. Set in relation to the 7% usage share of the brand, this means that 71% of their drinkers show loyalty to the brand.
What's the buzz around Natumi in Germany?
In October 2022, about 5% of German oat milk drinkers had heard about Natumi in the media, on social media, or in advertising over the past three months. Of the 30% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Natumi in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to oat milk drinkers, brand awareness of Natumi is at 30% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Natumi in Germany?
In total, 7% of German oat milk drinkers say they like Natumi. However, in actuality, among the 30% of German respondents who know Natumi, 23% of people like the brand.
What is the usage share of Natumi in Germany?
All in all, 7% of oat milk drinkers in Germany use Natumi. That means, of the 30% who know the brand, 23% use them.
How loyal are the drinkers of Natumi?
Around 5% of oat milk drinkers in Germany say they are likely to use Natumi again. Set in relation to the 7% usage share of the brand, this means that 71% of their drinkers show loyalty to the brand.
What's the buzz around Natumi in Germany?
In October 2022, about 5% of German oat milk drinkers had heard about Natumi in the media, on social media, or in advertising over the past three months. Of the 30% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Natumi in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
