Trattoria Alfredo brand profile in Germany 2022
When it comes to frozen pizza eaters, brand awareness of Trattoria Alfredo is at 58% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Trattoria Alfredo in Germany?
In total, 14% of German frozen pizza eaters say they like Trattoria Alfredo. However, in actuality, among the 58% of German respondents who know Trattoria Alfredo, 24% of people like the brand.
What is the usage share of Trattoria Alfredo in Germany?
All in all, 10% of frozen pizza eaters in Germany use Trattoria Alfredo. That means, of the 58% who know the brand, 17% use them.
How loyal are the customers of Trattoria Alfredo?
Around 8% of frozen pizza eaters in Germany say they are likely to use Trattoria Alfredo again. Set in relation to the 10% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Trattoria Alfredo in Germany?
In October 2022, about 4% of German frozen pizza eaters had heard about Trattoria Alfredo in the media, on social media, or in advertising over the past three months. Of the 58% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Trattoria Alfredo in Germany.
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