Tony's Chocolonely brand profile in Germany 2022
How high is the brand awareness of Tony's Chocolonely in Germany?
When it comes to chocolate eaters, brand awareness of Tony's Chocolonely is at 26% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tony's Chocolonely in Germany?
In total, 6% of German chocolate eaters say they like Tony's Chocolonely. However, in actuality, among the 26% of German respondents who know Tony's Chocolonely, 23% of people like the brand.
What is the usage share of Tony's Chocolonely in Germany?
All in all, 5% of chocolate eaters in Germany use Tony's Chocolonely. That means, of the 26% who know the brand, 19% use them.
How loyal are the customers of Tony's Chocolonely?
Around 3% of chocolate eaters in Germany say they are likely to use Tony's Chocolonely again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around Tony's Chocolonely in Germany?
In October 2022, about 2% of German chocolate eaters had heard about Tony's Chocolonely in the media, on social media, or in advertising over the past three months. Of the 26% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Tony's Chocolonely in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to chocolate eaters, brand awareness of Tony's Chocolonely is at 26% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tony's Chocolonely in Germany?
In total, 6% of German chocolate eaters say they like Tony's Chocolonely. However, in actuality, among the 26% of German respondents who know Tony's Chocolonely, 23% of people like the brand.
What is the usage share of Tony's Chocolonely in Germany?
All in all, 5% of chocolate eaters in Germany use Tony's Chocolonely. That means, of the 26% who know the brand, 19% use them.
How loyal are the customers of Tony's Chocolonely?
Around 3% of chocolate eaters in Germany say they are likely to use Tony's Chocolonely again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around Tony's Chocolonely in Germany?
In October 2022, about 2% of German chocolate eaters had heard about Tony's Chocolonely in the media, on social media, or in advertising over the past three months. Of the 26% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Tony's Chocolonely in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
