Mirinda brand profile in Germany 2022
When it comes to soft drink drinkers, brand awareness of Mirinda is at 83% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Mirinda in Germany?
In total, 26% of German soft drink drinkers say they like Mirinda. However, in actuality, among the 83% of German respondents who know Mirinda, 31% of people like the brand.
What is the usage share of Mirinda in Germany?
All in all, 17% of soft drink drinkers in Germany use Mirinda. That means, of the 83% who know the brand, 20% use them.
How loyal are the drinkers of Mirinda?
Around 13% of soft drink drinkers in Germany say they are likely to use Mirinda again. Set in relation to the 17% usage share of the brand, this means that 76% of their drinkers show loyalty to the brand.
What's the buzz around Mirinda in Germany?
In October 2022, about 6% of German soft drink drinkers had heard about Mirinda in the media, on social media, or in advertising over the past three months. Of the 83% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Mirinda in Germany.
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