Dr. Oetker Die Ofenfrische brand profile in Germany 2022
When it comes to frozen pizza eaters, brand awareness of Dr. Oetker Die Ofenfrische is at 93% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dr. Oetker Die Ofenfrische in Germany?
In total, 68% of German frozen pizza eaters say they like Dr. Oetker Die Ofenfrische. However, in actuality, among the 93% of German respondents who know Dr. Oetker Die Ofenfrische, 73% of people like the brand.
What is the usage share of Dr. Oetker Die Ofenfrische in Germany?
All in all, 62% of frozen pizza eaters in Germany use Dr. Oetker Die Ofenfrische. That means, of the 93% who know the brand, 67% use them.
How loyal are the customers of Dr. Oetker Die Ofenfrische?
Around 54% of frozen pizza eaters in Germany say they are likely to use Dr. Oetker Die Ofenfrische again. Set in relation to the 62% usage share of the brand, this means that 87% of their customers show loyalty to the brand.
What's the buzz around Dr. Oetker Die Ofenfrische in Germany?
In October 2022, about 43% of German frozen pizza eaters had heard about Dr. Oetker Die Ofenfrische in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 46%, meaning at the time of the survey there's some buzz around Dr. Oetker Die Ofenfrische in Germany.
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