Lemonaid brand profile in Germany 2022
When it comes to soft drink drinkers, brand awareness of Lemonaid is at 26% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lemonaid in Germany?
In total, 7% of German soft drink drinkers say they like Lemonaid. However, in actuality, among the 26% of German respondents who know Lemonaid, 27% of people like the brand.
What is the usage share of Lemonaid in Germany?
All in all, 5% of soft drink drinkers in Germany use Lemonaid. That means, of the 26% who know the brand, 19% use them.
How loyal are the drinkers of Lemonaid?
Around 4% of soft drink drinkers in Germany say they are likely to use Lemonaid again. Set in relation to the 5% usage share of the brand, this means that 80% of their drinkers show loyalty to the brand.
What's the buzz around Lemonaid in Germany?
In October 2022, about 3% of German soft drink drinkers had heard about Lemonaid in the media, on social media, or in advertising over the past three months. Of the 26% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Lemonaid in Germany.
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