Milka brand profile in Germany 2023
How high is the brand awareness of Milka in Germany?
When it comes to chocolate & candy bar eaters, brand awareness of Milka is at 97 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Milka in Germany?
In total, 60 percent of German chocolate & candy bar eaters say they like Milka. However, in actuality, among the 97 percent of German respondents who know Milka, 62 percent of people like the brand.
What is the usage share of Milka in Germany?
All in all, 55 percent of chocolate & candy bar eaters in Germany use Milka. That means, of the 97 percent who know the brand, 57 percent use them.
How loyal are the customers of Milka?
Around 49 percent of chocolate & candy bar eaters in Germany say they are likely to use Milka again. Set in relation to the 55 percent usage share of the brand, this means that 89 percent of their customers show loyalty to the brand.
What's the buzz around Milka in Germany?
In July 2023, about 26 percent of German chocolate & candy bar eaters had heard about Milka in the media, on social media, or in advertising over the past three months. Of the 97 percent who know the brand, that's 27 percent, meaning at the time of the survey there's some buzz around Milka in Germany.
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