Penny Ready brand profile in Germany 2022
When it comes to frozen pizza eaters, brand awareness of Penny Ready is at 34% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Penny Ready in Germany?
In total, 7% of German frozen pizza eaters say they like Penny Ready. However, in actuality, among the 34% of German respondents who know Penny Ready, 21% of people like the brand.
What is the usage share of Penny Ready in Germany?
All in all, 6% of frozen pizza eaters in Germany use Penny Ready. That means, of the 34% who know the brand, 18% use them.
How loyal are the customers of Penny Ready?
Around 4% of frozen pizza eaters in Germany say they are likely to use Penny Ready again. Set in relation to the 6% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Penny Ready in Germany?
In October 2022, about 3% of German frozen pizza eaters had heard about Penny Ready in the media, on social media, or in advertising over the past three months. Of the 34% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Penny Ready in Germany.
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