Zetti brand profile in Germany 2022
When it comes to chocolate eaters, brand awareness of Zetti is at 39% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Zetti in Germany?
In total, 9% of German chocolate eaters say they like Zetti. However, in actuality, among the 39% of German respondents who know Zetti, 23% of people like the brand.
What is the usage share of Zetti in Germany?
All in all, 7% of chocolate eaters in Germany use Zetti. That means, of the 39% who know the brand, 18% use them.
How loyal are the customers of Zetti?
Around 6% of chocolate eaters in Germany say they are likely to use Zetti again. Set in relation to the 7% usage share of the brand, this means that 86% of their customers show loyalty to the brand.
What's the buzz around Zetti in Germany?
In October 2022, about 2% of German chocolate eaters had heard about Zetti in the media, on social media, or in advertising over the past three months. Of the 39% who know the brand, that's 5%, meaning at the time of the survey there's little to no buzz around Zetti in Germany.
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