Jägermeister brand profile in the UK 2022
How high is the brand awareness of Jägermeister in the UK?
When it comes to spirits drinkers, brand awareness of Jägermeister is at 80% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Jägermeister in the UK?
In total, 18% of UK spirits drinkers say they like Jägermeister. However, in actuality, among the 80% of UK respondents who know Jägermeister, 22% of people like the brand.
What is the usage share of Jägermeister in the UK?
All in all, 15% of spirits drinkers in the UK use Jägermeister. That means, of the 80% who know the brand, 19% use them.
How loyal are the drinkers of Jägermeister?
Around 11% of spirits drinkers in the UK say they are likely to use Jägermeister again. Set in relation to the 15% usage share of the brand, this means that 73% of their drinkers show loyalty to the brand.
What's the buzz around Jägermeister in the UK?
In October 2022, about 7% of UK spirits drinkers had heard about Jägermeister in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Jägermeister in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to spirits drinkers, brand awareness of Jägermeister is at 80% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Jägermeister in the UK?
In total, 18% of UK spirits drinkers say they like Jägermeister. However, in actuality, among the 80% of UK respondents who know Jägermeister, 22% of people like the brand.
What is the usage share of Jägermeister in the UK?
All in all, 15% of spirits drinkers in the UK use Jägermeister. That means, of the 80% who know the brand, 19% use them.
How loyal are the drinkers of Jägermeister?
Around 11% of spirits drinkers in the UK say they are likely to use Jägermeister again. Set in relation to the 15% usage share of the brand, this means that 73% of their drinkers show loyalty to the brand.
What's the buzz around Jägermeister in the UK?
In October 2022, about 7% of UK spirits drinkers had heard about Jägermeister in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Jägermeister in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
