Die Limo brand profile in Germany 2022
When it comes to soft drink drinkers, brand awareness of Die Limo is at 71% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Die Limo in Germany?
In total, 25% of German soft drink drinkers say they like Die Limo. However, in actuality, among the 71% of German respondents who know Die Limo, 35% of people like the brand.
What is the usage share of Die Limo in Germany?
All in all, 21% of soft drink drinkers in Germany use Die Limo. That means, of the 71% who know the brand, 30% use them.
How loyal are the drinkers of Die Limo?
Around 16% of soft drink drinkers in Germany say they are likely to use Die Limo again. Set in relation to the 21% usage share of the brand, this means that 76% of their drinkers show loyalty to the brand.
What's the buzz around Die Limo in Germany?
In October 2022, about 12% of German soft drink drinkers had heard about Die Limo in the media, on social media, or in advertising over the past three months. Of the 71% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Die Limo in Germany.
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