Provamel brand profile in the UK 2022
How high is the brand awareness of Provamel in the UK?
When it comes to oat milk drinkers, brand awareness of Provamel is at 25% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Provamel in the UK?
In total, 4% of UK oat milk drinkers say they like Provamel. However, in actuality, among the 25% of UK respondents who know Provamel, 16% of people like the brand.
What is the usage share of Provamel in the UK?
All in all, 4% of oat milk drinkers in the UK use Provamel. That means, of the 25% who know the brand, 16% use them.
How loyal are the drinkers of Provamel?
Around 2% of oat milk drinkers in the UK say they are likely to use Provamel again. Set in relation to the 4% usage share of the brand, this means that 50% of their drinkers show loyalty to the brand.
What's the buzz around Provamel in the UK?
In October 2022, about 4% of UK oat milk drinkers had heard about Provamel in the media, on social media, or in advertising over the past three months. Of the 25% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Provamel in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to oat milk drinkers, brand awareness of Provamel is at 25% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Provamel in the UK?
In total, 4% of UK oat milk drinkers say they like Provamel. However, in actuality, among the 25% of UK respondents who know Provamel, 16% of people like the brand.
What is the usage share of Provamel in the UK?
All in all, 4% of oat milk drinkers in the UK use Provamel. That means, of the 25% who know the brand, 16% use them.
How loyal are the drinkers of Provamel?
Around 2% of oat milk drinkers in the UK say they are likely to use Provamel again. Set in relation to the 4% usage share of the brand, this means that 50% of their drinkers show loyalty to the brand.
What's the buzz around Provamel in the UK?
In October 2022, about 4% of UK oat milk drinkers had heard about Provamel in the media, on social media, or in advertising over the past three months. Of the 25% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Provamel in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
