Jameson Irish Whiskey brand profile in the UK 2022
How high is the brand awareness of Jameson Irish Whiskey in the UK?
When it comes to spirits drinkers, brand awareness of Jameson Irish Whiskey is at 80% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Jameson Irish Whiskey in the UK?
In total, 15% of UK spirits drinkers say they like Jameson Irish Whiskey. However, in actuality, among the 80% of UK respondents who know Jameson Irish Whiskey, 19% of people like the brand.
What is the usage share of Jameson Irish Whiskey in the UK?
All in all, 11% of spirits drinkers in the UK use Jameson Irish Whiskey. That means, of the 80% who know the brand, 14% use them.
How loyal are the drinkers of Jameson Irish Whiskey?
Around 9% of spirits drinkers in the UK say they are likely to use Jameson Irish Whiskey again. Set in relation to the 11% usage share of the brand, this means that 82% of their drinkers show loyalty to the brand.
What's the buzz around Jameson Irish Whiskey in the UK?
In October 2022, about 5% of UK spirits drinkers had heard about Jameson Irish Whiskey in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around Jameson Irish Whiskey in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to spirits drinkers, brand awareness of Jameson Irish Whiskey is at 80% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Jameson Irish Whiskey in the UK?
In total, 15% of UK spirits drinkers say they like Jameson Irish Whiskey. However, in actuality, among the 80% of UK respondents who know Jameson Irish Whiskey, 19% of people like the brand.
What is the usage share of Jameson Irish Whiskey in the UK?
All in all, 11% of spirits drinkers in the UK use Jameson Irish Whiskey. That means, of the 80% who know the brand, 14% use them.
How loyal are the drinkers of Jameson Irish Whiskey?
Around 9% of spirits drinkers in the UK say they are likely to use Jameson Irish Whiskey again. Set in relation to the 11% usage share of the brand, this means that 82% of their drinkers show loyalty to the brand.
What's the buzz around Jameson Irish Whiskey in the UK?
In October 2022, about 5% of UK spirits drinkers had heard about Jameson Irish Whiskey in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around Jameson Irish Whiskey in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
