Mondo Italiano brand profile in Germany 2022
When it comes to frozen pizza eaters, brand awareness of Mondo Italiano is at 50% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Mondo Italiano in Germany?
In total, 10% of German frozen pizza eaters say they like Mondo Italiano. However, in actuality, among the 50% of German respondents who know Mondo Italiano, 20% of people like the brand.
What is the usage share of Mondo Italiano in Germany?
All in all, 8% of frozen pizza eaters in Germany use Mondo Italiano. That means, of the 50% who know the brand, 16% use them.
How loyal are the customers of Mondo Italiano?
Around 5% of frozen pizza eaters in Germany say they are likely to use Mondo Italiano again. Set in relation to the 8% usage share of the brand, this means that 62% of their customers show loyalty to the brand.
What's the buzz around Mondo Italiano in Germany?
In October 2022, about 5% of German frozen pizza eaters had heard about Mondo Italiano in the media, on social media, or in advertising over the past three months. Of the 50% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Mondo Italiano in Germany.
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