Plenish brand profile in the UK 2022
When it comes to oat milk drinkers, brand awareness of Plenish is at 28% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Plenish in the UK?
In total, 6% of UK oat milk drinkers say they like Plenish. However, in actuality, among the 28% of UK respondents who know Plenish, 21% of people like the brand.
What is the usage share of Plenish in the UK?
All in all, 6% of oat milk drinkers in the UK use Plenish. That means, of the 28% who know the brand, 21% use them.
How loyal are the drinkers of Plenish?
Around 4% of oat milk drinkers in the UK say they are likely to use Plenish again. Set in relation to the 6% usage share of the brand, this means that 67% of their drinkers show loyalty to the brand.
What's the buzz around Plenish in the UK?
In October 2022, about 4% of UK oat milk drinkers had heard about Plenish in the media, on social media, or in advertising over the past three months. Of the 28% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Plenish in the UK.
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