Sprite brand profile in the UK 2022
How high is the brand awareness of Sprite in the UK?
When it comes to soft drink drinkers, brand awareness of Sprite is at 97% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sprite in the UK?
In total, 42% of UK soft drink drinkers say they like Sprite. However, in actuality, among the 97% of UK respondents who know Sprite, 43% of people like the brand.
What is the usage share of Sprite in the UK?
All in all, 35% of soft drink drinkers in the UK use Sprite. That means, of the 97% who know the brand, 36% use them.
How loyal are the drinkers of Sprite?
Around 29% of soft drink drinkers in the UK say they are likely to use Sprite again. Set in relation to the 35% usage share of the brand, this means that 83% of their drinkers show loyalty to the brand.
What's the buzz around Sprite in the UK?
In October 2022, about 8% of UK soft drink drinkers had heard about Sprite in the media, on social media, or in advertising over the past three months. Of the 97% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Sprite in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to soft drink drinkers, brand awareness of Sprite is at 97% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sprite in the UK?
In total, 42% of UK soft drink drinkers say they like Sprite. However, in actuality, among the 97% of UK respondents who know Sprite, 43% of people like the brand.
What is the usage share of Sprite in the UK?
All in all, 35% of soft drink drinkers in the UK use Sprite. That means, of the 97% who know the brand, 36% use them.
How loyal are the drinkers of Sprite?
Around 29% of soft drink drinkers in the UK say they are likely to use Sprite again. Set in relation to the 35% usage share of the brand, this means that 83% of their drinkers show loyalty to the brand.
What's the buzz around Sprite in the UK?
In October 2022, about 8% of UK soft drink drinkers had heard about Sprite in the media, on social media, or in advertising over the past three months. Of the 97% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Sprite in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
