Califia Farms brand profile in the UK 2022
When it comes to oat milk drinkers, brand awareness of Califia Farms is at 26% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Califia Farms in the UK?
In total, 6% of UK oat milk drinkers say they like Califia Farms. However, in actuality, among the 26% of UK respondents who know Califia Farms, 23% of people like the brand.
What is the usage share of Califia Farms in the UK?
All in all, 6% of oat milk drinkers in the UK use Califia Farms. That means, of the 26% who know the brand, 23% use them.
How loyal are the drinkers of Califia Farms?
Around 4% of oat milk drinkers in the UK say they are likely to use Califia Farms again. Set in relation to the 6% usage share of the brand, this means that 67% of their drinkers show loyalty to the brand.
What's the buzz around Califia Farms in the UK?
In October 2022, about 7% of UK oat milk drinkers had heard about Califia Farms in the media, on social media, or in advertising over the past three months. Of the 26% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around Califia Farms in the UK.
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