Gordon's brand profile in the UK 2023

How high is the brand awareness of Gordon's in the UK?
When it comes to spirits drinkers, brand awareness of Gordon's is at 87 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Gordon's in the UK?
In total, 29 percent of UK spirits drinkers say they like Gordon's. However, in actuality, among the 87 percent of UK respondents who know Gordon's, 33 percent of people like the brand.

What is the usage share of Gordon's in the UK?
All in all, 25 percent of spirits drinkers in the UK use Gordon's. That means, of the 87 percent who know the brand, 29 percent use them.

How loyal are the drinkers of Gordon's?
Around 21 percent of spirits drinkers in the UK say they are likely to use Gordon's again. Set in relation to the 25 percent usage share of the brand, this means that 84 percent of their drinkers show loyalty to the brand.

What's the buzz around Gordon's in the UK?
In August 2023, about 11 percent of UK spirits drinkers had heard about Gordon's in the media, on social media, or in advertising over the past three months. Of the 87 percent who know the brand, that's 13 percent, meaning at the time of the survey there's little buzz around Gordon's in the UK.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.