Alpia brand profile in Germany 2022
How high is the brand awareness of Alpia in Germany?
When it comes to chocolate eaters, brand awareness of Alpia is at 83% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Alpia in Germany?
In total, 29% of German chocolate eaters say they like Alpia. However, in actuality, among the 83% of German respondents who know Alpia, 35% of people like the brand.
What is the usage share of Alpia in Germany?
All in all, 23% of chocolate eaters in Germany use Alpia. That means, of the 83% who know the brand, 28% use them.
How loyal are the customers of Alpia?
Around 18% of chocolate eaters in Germany say they are likely to use Alpia again. Set in relation to the 23% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Alpia in Germany?
In October 2022, about 7% of German chocolate eaters had heard about Alpia in the media, on social media, or in advertising over the past three months. Of the 83% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Alpia in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to chocolate eaters, brand awareness of Alpia is at 83% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Alpia in Germany?
In total, 29% of German chocolate eaters say they like Alpia. However, in actuality, among the 83% of German respondents who know Alpia, 35% of people like the brand.
What is the usage share of Alpia in Germany?
All in all, 23% of chocolate eaters in Germany use Alpia. That means, of the 83% who know the brand, 28% use them.
How loyal are the customers of Alpia?
Around 18% of chocolate eaters in Germany say they are likely to use Alpia again. Set in relation to the 23% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Alpia in Germany?
In October 2022, about 7% of German chocolate eaters had heard about Alpia in the media, on social media, or in advertising over the past three months. Of the 83% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Alpia in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
