Johnnie Walker brand profile in the UK 2022
How high is the brand awareness of Johnnie Walker in the UK?
When it comes to spirits drinkers, brand awareness of Johnnie Walker is at 72% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Johnnie Walker in the UK?
In total, 11% of UK spirits drinkers say they like Johnnie Walker. However, in actuality, among the 72% of UK respondents who know Johnnie Walker, 15% of people like the brand.
What is the usage share of Johnnie Walker in the UK?
All in all, 8% of spirits drinkers in the UK use Johnnie Walker. That means, of the 72% who know the brand, 11% use them.
How loyal are the drinkers of Johnnie Walker?
Around 7% of spirits drinkers in the UK say they are likely to use Johnnie Walker again. Set in relation to the 8% usage share of the brand, this means that 88% of their drinkers show loyalty to the brand.
What's the buzz around Johnnie Walker in the UK?
In October 2022, about 7% of UK spirits drinkers had heard about Johnnie Walker in the media, on social media, or in advertising over the past three months. Of the 72% who know the brand, that's 10%, meaning at the time of the survey there's little to no buzz around Johnnie Walker in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to spirits drinkers, brand awareness of Johnnie Walker is at 72% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Johnnie Walker in the UK?
In total, 11% of UK spirits drinkers say they like Johnnie Walker. However, in actuality, among the 72% of UK respondents who know Johnnie Walker, 15% of people like the brand.
What is the usage share of Johnnie Walker in the UK?
All in all, 8% of spirits drinkers in the UK use Johnnie Walker. That means, of the 72% who know the brand, 11% use them.
How loyal are the drinkers of Johnnie Walker?
Around 7% of spirits drinkers in the UK say they are likely to use Johnnie Walker again. Set in relation to the 8% usage share of the brand, this means that 88% of their drinkers show loyalty to the brand.
What's the buzz around Johnnie Walker in the UK?
In October 2022, about 7% of UK spirits drinkers had heard about Johnnie Walker in the media, on social media, or in advertising over the past three months. Of the 72% who know the brand, that's 10%, meaning at the time of the survey there's little to no buzz around Johnnie Walker in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
