Beefeater brand profile UK 2023

How high is the brand awareness of Beefeater in the UK?
When it comes to spirits drinkers, brand awareness of Beefeater is at 79 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Beefeater in the UK?
In total, 16 percent of UK spirits drinkers say they like Beefeater. However, in actuality, among the 79 percent of UK respondents who know Beefeater, 20 percent of people like the brand.

What is the usage share of Beefeater in the UK?
All in all, 11 percent of spirits drinkers in the UK use Beefeater. That means, of the 79 percent who know the brand, 14 percent use them.

How loyal are the drinkers of Beefeater?
Around 9 percent of spirits drinkers in the UK say they are likely to use Beefeater again. Set in relation to the 11 percent usage share of the brand, this means that 82 percent of their drinkers show loyalty to the brand.

What's the buzz around Beefeater in the UK?
In August 2023, about 7 percent of UK spirits drinkers had heard about Beefeater in the media, on social media, or in advertising over the past three months. Of the 79 percent who know the brand, that's 9 percent, meaning at the time of the survey there's little buzz around Beefeater in the UK.

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Beefeater brand awareness, usage, popularity, loyalty, and buzz among spirits drinkers in the UK in 2023

Characteristic	Share of respondents
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Number of respondents

998 respondents

Age group

18-64 years

Special properties

respondents who drink spirits

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to spirits, which of the following brands do you like?
Brand usage: When it comes to spirits, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to spirits, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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