Crosta & Mollica brand profile in the UK 2022
How high is the brand awareness of Crosta & Mollica in the UK?
When it comes to frozen pizza eaters, brand awareness of Crosta & Mollica is at 20% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Crosta & Mollica in the UK?
In total, 6% of UK frozen pizza eaters say they like Crosta & Mollica. However, in actuality, among the 20% of UK respondents who know Crosta & Mollica, 30% of people like the brand.
What is the usage share of Crosta & Mollica in the UK?
All in all, 5% of frozen pizza eaters in the UK use Crosta & Mollica. That means, of the 20% who know the brand, 25% use them.
How loyal are the customers of Crosta & Mollica?
Around 4% of frozen pizza eaters in the UK say they are likely to use Crosta & Mollica again. Set in relation to the 5% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Crosta & Mollica in the UK?
In October 2022, about 4% of UK frozen pizza eaters had heard about Crosta & Mollica in the media, on social media, or in advertising over the past three months. Of the 20% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Crosta & Mollica in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to frozen pizza eaters, brand awareness of Crosta & Mollica is at 20% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Crosta & Mollica in the UK?
In total, 6% of UK frozen pizza eaters say they like Crosta & Mollica. However, in actuality, among the 20% of UK respondents who know Crosta & Mollica, 30% of people like the brand.
What is the usage share of Crosta & Mollica in the UK?
All in all, 5% of frozen pizza eaters in the UK use Crosta & Mollica. That means, of the 20% who know the brand, 25% use them.
How loyal are the customers of Crosta & Mollica?
Around 4% of frozen pizza eaters in the UK say they are likely to use Crosta & Mollica again. Set in relation to the 5% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Crosta & Mollica in the UK?
In October 2022, about 4% of UK frozen pizza eaters had heard about Crosta & Mollica in the media, on social media, or in advertising over the past three months. Of the 20% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Crosta & Mollica in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
