Kahlúa brand profile in the UK 2022
How high is the brand awareness of Kahlúa in the UK?
When it comes to spirits drinkers, brand awareness of Kahlúa is at 45% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kahlúa in the UK?
In total, 8% of UK spirits drinkers say they like Kahlúa. However, in actuality, among the 45% of UK respondents who know Kahlúa, 18% of people like the brand.
What is the usage share of Kahlúa in the UK?
All in all, 6% of spirits drinkers in the UK use Kahlúa. That means, of the 45% who know the brand, 13% use them.
How loyal are the drinkers of Kahlúa?
Around 4% of spirits drinkers in the UK say they are likely to use Kahlúa again. Set in relation to the 6% usage share of the brand, this means that 67% of their drinkers show loyalty to the brand.
What's the buzz around Kahlúa in the UK?
In October 2022, about 2% of UK spirits drinkers had heard about Kahlúa in the media, on social media, or in advertising over the past three months. Of the 45% who know the brand, that's 4%, meaning at the time of the survey there's little to no buzz around Kahlúa in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to spirits drinkers, brand awareness of Kahlúa is at 45% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kahlúa in the UK?
In total, 8% of UK spirits drinkers say they like Kahlúa. However, in actuality, among the 45% of UK respondents who know Kahlúa, 18% of people like the brand.
What is the usage share of Kahlúa in the UK?
All in all, 6% of spirits drinkers in the UK use Kahlúa. That means, of the 45% who know the brand, 13% use them.
How loyal are the drinkers of Kahlúa?
Around 4% of spirits drinkers in the UK say they are likely to use Kahlúa again. Set in relation to the 6% usage share of the brand, this means that 67% of their drinkers show loyalty to the brand.
What's the buzz around Kahlúa in the UK?
In October 2022, about 2% of UK spirits drinkers had heard about Kahlúa in the media, on social media, or in advertising over the past three months. Of the 45% who know the brand, that's 4%, meaning at the time of the survey there's little to no buzz around Kahlúa in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
