Bell's brand profile in the UK 2022
How high is the brand awareness of Bell's in the UK?
When it comes to spirits drinkers, brand awareness of Bell's is at 82% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bell's in the UK?
In total, 14% of UK spirits drinkers say they like Bell's. However, in actuality, among the 82% of UK respondents who know Bell's, 17% of people like the brand.
What is the usage share of Bell's in the UK?
All in all, 11% of spirits drinkers in the UK use Bell's. That means, of the 82% who know the brand, 13% use them.
How loyal are the drinkers of Bell's?
Around 7% of spirits drinkers in the UK say they are likely to use Bell's again. Set in relation to the 11% usage share of the brand, this means that 64% of their drinkers show loyalty to the brand.
What's the buzz around Bell's in the UK?
In October 2022, about 6% of UK spirits drinkers had heard about Bell's in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Bell's in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to spirits drinkers, brand awareness of Bell's is at 82% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bell's in the UK?
In total, 14% of UK spirits drinkers say they like Bell's. However, in actuality, among the 82% of UK respondents who know Bell's, 17% of people like the brand.
What is the usage share of Bell's in the UK?
All in all, 11% of spirits drinkers in the UK use Bell's. That means, of the 82% who know the brand, 13% use them.
How loyal are the drinkers of Bell's?
Around 7% of spirits drinkers in the UK say they are likely to use Bell's again. Set in relation to the 11% usage share of the brand, this means that 64% of their drinkers show loyalty to the brand.
What's the buzz around Bell's in the UK?
In October 2022, about 6% of UK spirits drinkers had heard about Bell's in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Bell's in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
