Rude Health brand profile in the UK 2022
When it comes to oat milk drinkers, brand awareness of Rude Health is at 39% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rude Health in the UK?
In total, 8% of UK oat milk drinkers say they like Rude Health. However, in actuality, among the 39% of UK respondents who know Rude Health, 21% of people like the brand.
What is the usage share of Rude Health in the UK?
All in all, 9% of oat milk drinkers in the UK use Rude Health. That means, of the 39% who know the brand, 23% use them.
How loyal are the drinkers of Rude Health?
Around 6% of oat milk drinkers in the UK say they are likely to use Rude Health again. Set in relation to the 9% usage share of the brand, this means that 67% of their drinkers show loyalty to the brand.
What's the buzz around Rude Health in the UK?
In October 2022, about 3% of UK oat milk drinkers had heard about Rude Health in the media, on social media, or in advertising over the past three months. Of the 39% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Rude Health in the UK.
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