How high is the brand awareness of Tango in the UK? When it comes to soft drink drinkers, brand awareness of Tango is at 95% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tango in the UK? In total, 44% of UK soft drink drinkers say they like Tango. However, in actuality, among the 95% of UK respondents who know Tango, 46% of people like the brand.
What is the usage share of Tango in the UK? All in all, 36% of soft drink drinkers in the UK use Tango. That means, of the 95% who know the brand, 38% use them.
How loyal are the drinkers of Tango? Around 29% of soft drink drinkers in the UK say they are likely to use Tango again. Set in relation to the 36% usage share of the brand, this means that 81% of their drinkers show loyalty to the brand.
What's the buzz around Tango in the UK? In October 2022, about 9% of UK soft drink drinkers had heard about Tango in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Tango in the UK.
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Tango brand awareness, usage, popularity, loyalty, and buzz among soft drink drinkers in the UK in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to soft drinks, which of the following brands do you like?
Brand usage: When it comes to soft drinks, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to soft drinks, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (December 13, 2022). Tango brand awareness, usage, popularity, loyalty, and buzz among soft drink drinkers in the UK in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1352709/tango-soft-drinks-brand-profile-in-the-uk
Statista. "Tango brand awareness, usage, popularity, loyalty, and buzz among soft drink drinkers in the UK in 2022." Chart. December 13, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1352709/tango-soft-drinks-brand-profile-in-the-uk
Statista. (2022). Tango brand awareness, usage, popularity, loyalty, and buzz among soft drink drinkers in the UK in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1352709/tango-soft-drinks-brand-profile-in-the-uk
Statista. "Tango Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Soft Drink Drinkers in The Uk in 2022." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/forecasts/1352709/tango-soft-drinks-brand-profile-in-the-uk
Statista, Tango brand awareness, usage, popularity, loyalty, and buzz among soft drink drinkers in the UK in 2022 Statista, https://www.statista.com/forecasts/1352709/tango-soft-drinks-brand-profile-in-the-uk (last visited August 25, 2024)
Tango brand awareness, usage, popularity, loyalty, and buzz among soft drink drinkers in the UK in 2022 [Graph], Statista, December 13, 2022. [Online]. Available: https://www.statista.com/forecasts/1352709/tango-soft-drinks-brand-profile-in-the-uk