Tango brand profile in the UK 2022
How high is the brand awareness of Tango in the UK?
When it comes to soft drink drinkers, brand awareness of Tango is at 95% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tango in the UK?
In total, 44% of UK soft drink drinkers say they like Tango. However, in actuality, among the 95% of UK respondents who know Tango, 46% of people like the brand.
What is the usage share of Tango in the UK?
All in all, 36% of soft drink drinkers in the UK use Tango. That means, of the 95% who know the brand, 38% use them.
How loyal are the drinkers of Tango?
Around 29% of soft drink drinkers in the UK say they are likely to use Tango again. Set in relation to the 36% usage share of the brand, this means that 81% of their drinkers show loyalty to the brand.
What's the buzz around Tango in the UK?
In October 2022, about 9% of UK soft drink drinkers had heard about Tango in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Tango in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to soft drink drinkers, brand awareness of Tango is at 95% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tango in the UK?
In total, 44% of UK soft drink drinkers say they like Tango. However, in actuality, among the 95% of UK respondents who know Tango, 46% of people like the brand.
What is the usage share of Tango in the UK?
All in all, 36% of soft drink drinkers in the UK use Tango. That means, of the 95% who know the brand, 38% use them.
How loyal are the drinkers of Tango?
Around 29% of soft drink drinkers in the UK say they are likely to use Tango again. Set in relation to the 36% usage share of the brand, this means that 81% of their drinkers show loyalty to the brand.
What's the buzz around Tango in the UK?
In October 2022, about 9% of UK soft drink drinkers had heard about Tango in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Tango in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
