Milkybar brand profile in the UK 2022
How high is the brand awareness of Milkybar in the UK?
When it comes to chocolate eaters, brand awareness of Milkybar is at 95% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Milkybar in the UK?
In total, 41% of UK chocolate eaters say they like Milkybar. However, in actuality, among the 95% of UK respondents who know Milkybar, 43% of people like the brand.
What is the usage share of Milkybar in the UK?
All in all, 30% of chocolate eaters in the UK use Milkybar. That means, of the 95% who know the brand, 32% use them.
How loyal are the customers of Milkybar?
Around 24% of chocolate eaters in the UK say they are likely to use Milkybar again. Set in relation to the 30% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Milkybar in the UK?
In October 2022, about 7% of UK chocolate eaters had heard about Milkybar in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Milkybar in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to chocolate eaters, brand awareness of Milkybar is at 95% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Milkybar in the UK?
In total, 41% of UK chocolate eaters say they like Milkybar. However, in actuality, among the 95% of UK respondents who know Milkybar, 43% of people like the brand.
What is the usage share of Milkybar in the UK?
All in all, 30% of chocolate eaters in the UK use Milkybar. That means, of the 95% who know the brand, 32% use them.
How loyal are the customers of Milkybar?
Around 24% of chocolate eaters in the UK say they are likely to use Milkybar again. Set in relation to the 30% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Milkybar in the UK?
In October 2022, about 7% of UK chocolate eaters had heard about Milkybar in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Milkybar in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
