Frankonia brand profile in Germany 2022
How high is the brand awareness of Frankonia in Germany?
When it comes to chocolate eaters, brand awareness of Frankonia is at 20% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Frankonia in Germany?
In total, 3% of German chocolate eaters say they like Frankonia. However, in actuality, among the 20% of German respondents who know Frankonia, 15% of people like the brand.
What is the usage share of Frankonia in Germany?
All in all, 4% of chocolate eaters in Germany use Frankonia. That means, of the 20% who know the brand, 20% use them.
How loyal are the customers of Frankonia?
Around 2% of chocolate eaters in Germany say they are likely to use Frankonia again. Set in relation to the 4% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Frankonia in Germany?
In October 2022, about 3% of German chocolate eaters had heard about Frankonia in the media, on social media, or in advertising over the past three months. Of the 20% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Frankonia in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to chocolate eaters, brand awareness of Frankonia is at 20% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Frankonia in Germany?
In total, 3% of German chocolate eaters say they like Frankonia. However, in actuality, among the 20% of German respondents who know Frankonia, 15% of people like the brand.
What is the usage share of Frankonia in Germany?
All in all, 4% of chocolate eaters in Germany use Frankonia. That means, of the 20% who know the brand, 20% use them.
How loyal are the customers of Frankonia?
Around 2% of chocolate eaters in Germany say they are likely to use Frankonia again. Set in relation to the 4% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Frankonia in Germany?
In October 2022, about 3% of German chocolate eaters had heard about Frankonia in the media, on social media, or in advertising over the past three months. Of the 20% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Frankonia in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
