Captain Morgan brand profile in the UK 2022
How high is the brand awareness of Captain Morgan in the UK?
When it comes to spirits drinkers, brand awareness of Captain Morgan is at 87% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Captain Morgan in the UK?
In total, 28% of UK spirits drinkers say they like Captain Morgan. However, in actuality, among the 87% of UK respondents who know Captain Morgan, 32% of people like the brand.
What is the usage share of Captain Morgan in the UK?
All in all, 22% of spirits drinkers in the UK use Captain Morgan. That means, of the 87% who know the brand, 25% use them.
How loyal are the drinkers of Captain Morgan?
Around 17% of spirits drinkers in the UK say they are likely to use Captain Morgan again. Set in relation to the 22% usage share of the brand, this means that 77% of their drinkers show loyalty to the brand.
What's the buzz around Captain Morgan in the UK?
In October 2022, about 15% of UK spirits drinkers had heard about Captain Morgan in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Captain Morgan in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to spirits drinkers, brand awareness of Captain Morgan is at 87% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Captain Morgan in the UK?
In total, 28% of UK spirits drinkers say they like Captain Morgan. However, in actuality, among the 87% of UK respondents who know Captain Morgan, 32% of people like the brand.
What is the usage share of Captain Morgan in the UK?
All in all, 22% of spirits drinkers in the UK use Captain Morgan. That means, of the 87% who know the brand, 25% use them.
How loyal are the drinkers of Captain Morgan?
Around 17% of spirits drinkers in the UK say they are likely to use Captain Morgan again. Set in relation to the 22% usage share of the brand, this means that 77% of their drinkers show loyalty to the brand.
What's the buzz around Captain Morgan in the UK?
In October 2022, about 15% of UK spirits drinkers had heard about Captain Morgan in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Captain Morgan in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
