Barr Soft Drinks brand profile in the UK 2022
When it comes to soft drink drinkers, brand awareness of Barr Soft Drinks is at 68% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Barr Soft Drinks in the UK?
In total, 20% of UK soft drink drinkers say they like Barr Soft Drinks. However, in actuality, among the 68% of UK respondents who know Barr Soft Drinks, 29% of people like the brand.
What is the usage share of Barr Soft Drinks in the UK?
All in all, 17% of soft drink drinkers in the UK use Barr Soft Drinks. That means, of the 68% who know the brand, 25% use them.
How loyal are the drinkers of Barr Soft Drinks?
Around 12% of soft drink drinkers in the UK say they are likely to use Barr Soft Drinks again. Set in relation to the 17% usage share of the brand, this means that 71% of their drinkers show loyalty to the brand.
What's the buzz around Barr Soft Drinks in the UK?
In October 2022, about 6% of UK soft drink drinkers had heard about Barr Soft Drinks in the media, on social media, or in advertising over the past three months. Of the 68% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Barr Soft Drinks in the UK.
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