Dr Pepper brand profile in the UK 2022
How high is the brand awareness of Dr Pepper in the UK?
When it comes to soft drink drinkers, brand awareness of Dr Pepper is at 93% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dr Pepper in the UK?
In total, 35% of UK soft drink drinkers say they like Dr Pepper. However, in actuality, among the 93% of UK respondents who know Dr Pepper, 38% of people like the brand.
What is the usage share of Dr Pepper in the UK?
All in all, 32% of soft drink drinkers in the UK use Dr Pepper. That means, of the 93% who know the brand, 34% use them.
How loyal are the drinkers of Dr Pepper?
Around 27% of soft drink drinkers in the UK say they are likely to use Dr Pepper again. Set in relation to the 32% usage share of the brand, this means that 84% of their drinkers show loyalty to the brand.
What's the buzz around Dr Pepper in the UK?
In October 2022, about 15% of UK soft drink drinkers had heard about Dr Pepper in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Dr Pepper in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to soft drink drinkers, brand awareness of Dr Pepper is at 93% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dr Pepper in the UK?
In total, 35% of UK soft drink drinkers say they like Dr Pepper. However, in actuality, among the 93% of UK respondents who know Dr Pepper, 38% of people like the brand.
What is the usage share of Dr Pepper in the UK?
All in all, 32% of soft drink drinkers in the UK use Dr Pepper. That means, of the 93% who know the brand, 34% use them.
How loyal are the drinkers of Dr Pepper?
Around 27% of soft drink drinkers in the UK say they are likely to use Dr Pepper again. Set in relation to the 32% usage share of the brand, this means that 84% of their drinkers show loyalty to the brand.
What's the buzz around Dr Pepper in the UK?
In October 2022, about 15% of UK soft drink drinkers had heard about Dr Pepper in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Dr Pepper in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
