The Famous Grouse brand profile in the UK 2022
How high is the brand awareness of The Famous Grouse in the UK?
When it comes to spirits drinkers, brand awareness of The Famous Grouse is at 82% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is The Famous Grouse in the UK?
In total, 10% of UK spirits drinkers say they like The Famous Grouse. However, in actuality, among the 82% of UK respondents who know The Famous Grouse, 12% of people like the brand.
What is the usage share of The Famous Grouse in the UK?
All in all, 9% of spirits drinkers in the UK use The Famous Grouse. That means, of the 82% who know the brand, 11% use them.
How loyal are the drinkers of The Famous Grouse?
Around 7% of spirits drinkers in the UK say they are likely to use The Famous Grouse again. Set in relation to the 9% usage share of the brand, this means that 78% of their drinkers show loyalty to the brand.
What's the buzz around The Famous Grouse in the UK?
In October 2022, about 6% of UK spirits drinkers had heard about The Famous Grouse in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around The Famous Grouse in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to spirits drinkers, brand awareness of The Famous Grouse is at 82% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is The Famous Grouse in the UK?
In total, 10% of UK spirits drinkers say they like The Famous Grouse. However, in actuality, among the 82% of UK respondents who know The Famous Grouse, 12% of people like the brand.
What is the usage share of The Famous Grouse in the UK?
All in all, 9% of spirits drinkers in the UK use The Famous Grouse. That means, of the 82% who know the brand, 11% use them.
How loyal are the drinkers of The Famous Grouse?
Around 7% of spirits drinkers in the UK say they are likely to use The Famous Grouse again. Set in relation to the 9% usage share of the brand, this means that 78% of their drinkers show loyalty to the brand.
What's the buzz around The Famous Grouse in the UK?
In October 2022, about 6% of UK spirits drinkers had heard about The Famous Grouse in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around The Famous Grouse in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
