Provitamil brand profile in the UK 2022
When it comes to oat milk drinkers, brand awareness of Provitamil is at 32% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Provitamil in the UK?
In total, 7% of UK oat milk drinkers say they like Provitamil. However, in actuality, among the 32% of UK respondents who know Provitamil, 22% of people like the brand.
What is the usage share of Provitamil in the UK?
All in all, 6% of oat milk drinkers in the UK use Provitamil. That means, of the 32% who know the brand, 19% use them.
How loyal are the drinkers of Provitamil?
Around 4% of oat milk drinkers in the UK say they are likely to use Provitamil again. Set in relation to the 6% usage share of the brand, this means that 67% of their drinkers show loyalty to the brand.
What's the buzz around Provitamil in the UK?
In October 2022, about 4% of UK oat milk drinkers had heard about Provitamil in the media, on social media, or in advertising over the past three months. Of the 32% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Provitamil in the UK.
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