Gino D'Acampo brand profile in the UK 2022
When it comes to frozen pizza eaters, brand awareness of Gino D'Acampo is at 53% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Gino D'Acampo in the UK?
In total, 14% of UK frozen pizza eaters say they like Gino D'Acampo. However, in actuality, among the 53% of UK respondents who know Gino D'Acampo, 26% of people like the brand.
What is the usage share of Gino D'Acampo in the UK?
All in all, 10% of frozen pizza eaters in the UK use Gino D'Acampo. That means, of the 53% who know the brand, 19% use them.
How loyal are the customers of Gino D'Acampo?
Around 7% of frozen pizza eaters in the UK say they are likely to use Gino D'Acampo again. Set in relation to the 10% usage share of the brand, this means that 70% of their customers show loyalty to the brand.
What's the buzz around Gino D'Acampo in the UK?
In October 2022, about 8% of UK frozen pizza eaters had heard about Gino D'Acampo in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Gino D'Acampo in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.