Appletiser brand profile in the UK 2022
When it comes to soft drink drinkers, brand awareness of Appletiser is at 80% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Appletiser in the UK?
In total, 27% of UK soft drink drinkers say they like Appletiser. However, in actuality, among the 80% of UK respondents who know Appletiser, 34% of people like the brand.
What is the usage share of Appletiser in the UK?
All in all, 19% of soft drink drinkers in the UK use Appletiser. That means, of the 80% who know the brand, 24% use them.
How loyal are the drinkers of Appletiser?
Around 15% of soft drink drinkers in the UK say they are likely to use Appletiser again. Set in relation to the 19% usage share of the brand, this means that 79% of their drinkers show loyalty to the brand.
What's the buzz around Appletiser in the UK?
In October 2022, about 7% of UK soft drink drinkers had heard about Appletiser in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Appletiser in the UK.
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