Schweppes brand profile in the UK 2022
How high is the brand awareness of Schweppes in the UK?
When it comes to soft drink drinkers, brand awareness of Schweppes is at 93% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Schweppes in the UK?
In total, 35% of UK soft drink drinkers say they like Schweppes. However, in actuality, among the 93% of UK respondents who know Schweppes, 38% of people like the brand.
What is the usage share of Schweppes in the UK?
All in all, 30% of soft drink drinkers in the UK use Schweppes. That means, of the 93% who know the brand, 32% use them.
How loyal are the drinkers of Schweppes?
Around 26% of soft drink drinkers in the UK say they are likely to use Schweppes again. Set in relation to the 30% usage share of the brand, this means that 87% of their drinkers show loyalty to the brand.
What's the buzz around Schweppes in the UK?
In October 2022, about 11% of UK soft drink drinkers had heard about Schweppes in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Schweppes in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to soft drink drinkers, brand awareness of Schweppes is at 93% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Schweppes in the UK?
In total, 35% of UK soft drink drinkers say they like Schweppes. However, in actuality, among the 93% of UK respondents who know Schweppes, 38% of people like the brand.
What is the usage share of Schweppes in the UK?
All in all, 30% of soft drink drinkers in the UK use Schweppes. That means, of the 93% who know the brand, 32% use them.
How loyal are the drinkers of Schweppes?
Around 26% of soft drink drinkers in the UK say they are likely to use Schweppes again. Set in relation to the 30% usage share of the brand, this means that 87% of their drinkers show loyalty to the brand.
What's the buzz around Schweppes in the UK?
In October 2022, about 11% of UK soft drink drinkers had heard about Schweppes in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Schweppes in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
