Disaronno brand profile in the UK 2022
How high is the brand awareness of Disaronno in the UK?
When it comes to spirits drinkers, brand awareness of Disaronno is at 76% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Disaronno in the UK?
In total, 24% of UK spirits drinkers say they like Disaronno. However, in actuality, among the 76% of UK respondents who know Disaronno, 32% of people like the brand.
What is the usage share of Disaronno in the UK?
All in all, 17% of spirits drinkers in the UK use Disaronno. That means, of the 76% who know the brand, 22% use them.
How loyal are the drinkers of Disaronno?
Around 13% of spirits drinkers in the UK say they are likely to use Disaronno again. Set in relation to the 17% usage share of the brand, this means that 76% of their drinkers show loyalty to the brand.
What's the buzz around Disaronno in the UK?
In October 2022, about 10% of UK spirits drinkers had heard about Disaronno in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Disaronno in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to spirits drinkers, brand awareness of Disaronno is at 76% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Disaronno in the UK?
In total, 24% of UK spirits drinkers say they like Disaronno. However, in actuality, among the 76% of UK respondents who know Disaronno, 32% of people like the brand.
What is the usage share of Disaronno in the UK?
All in all, 17% of spirits drinkers in the UK use Disaronno. That means, of the 76% who know the brand, 22% use them.
How loyal are the drinkers of Disaronno?
Around 13% of spirits drinkers in the UK say they are likely to use Disaronno again. Set in relation to the 17% usage share of the brand, this means that 76% of their drinkers show loyalty to the brand.
What's the buzz around Disaronno in the UK?
In October 2022, about 10% of UK spirits drinkers had heard about Disaronno in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Disaronno in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
