Irn-Bru brand profile in the UK 2022
How high is the brand awareness of Irn-Bru in the UK?
When it comes to soft drink drinkers, brand awareness of Irn-Bru is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Irn-Bru in the UK?
In total, 29% of UK soft drink drinkers say they like Irn-Bru. However, in actuality, among the 92% of UK respondents who know Irn-Bru, 32% of people like the brand.
What is the usage share of Irn-Bru in the UK?
All in all, 25% of soft drink drinkers in the UK use Irn-Bru. That means, of the 92% who know the brand, 27% use them.
How loyal are the drinkers of Irn-Bru?
Around 20% of soft drink drinkers in the UK say they are likely to use Irn-Bru again. Set in relation to the 25% usage share of the brand, this means that 80% of their drinkers show loyalty to the brand.
What's the buzz around Irn-Bru in the UK?
In October 2022, about 12% of UK soft drink drinkers had heard about Irn-Bru in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Irn-Bru in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to soft drink drinkers, brand awareness of Irn-Bru is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Irn-Bru in the UK?
In total, 29% of UK soft drink drinkers say they like Irn-Bru. However, in actuality, among the 92% of UK respondents who know Irn-Bru, 32% of people like the brand.
What is the usage share of Irn-Bru in the UK?
All in all, 25% of soft drink drinkers in the UK use Irn-Bru. That means, of the 92% who know the brand, 27% use them.
How loyal are the drinkers of Irn-Bru?
Around 20% of soft drink drinkers in the UK say they are likely to use Irn-Bru again. Set in relation to the 25% usage share of the brand, this means that 80% of their drinkers show loyalty to the brand.
What's the buzz around Irn-Bru in the UK?
In October 2022, about 12% of UK soft drink drinkers had heard about Irn-Bru in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Irn-Bru in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
