How high is the brand awareness of Oato in the UK? When it comes to oat milk drinkers, brand awareness of Oato is at 39% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Oato in the UK? In total, 9% of UK oat milk drinkers say they like Oato. However, in actuality, among the 39% of UK respondents who know Oato, 23% of people like the brand.
What is the usage share of Oato in the UK? All in all, 9% of oat milk drinkers in the UK use Oato. That means, of the 39% who know the brand, 23% use them.
How loyal are the drinkers of Oato? Around 6% of oat milk drinkers in the UK say they are likely to use Oato again. Set in relation to the 9% usage share of the brand, this means that 67% of their drinkers show loyalty to the brand.
What's the buzz around Oato in the UK? In October 2022, about 6% of UK oat milk drinkers had heard about Oato in the media, on social media, or in advertising over the past three months. Of the 39% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Oato in the UK.
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Oato brand awareness, usage, popularity, loyalty, and buzz among oat milk drinkers in the UK in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to oat milk, which of the following brands do you like?
Brand usage: When it comes to oat milk, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to oat milk, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (December 13, 2022). Oato brand awareness, usage, popularity, loyalty, and buzz among oat milk drinkers in the UK in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1352687/oato-oat-milk-brand-profile-in-the-uk
Statista. "Oato brand awareness, usage, popularity, loyalty, and buzz among oat milk drinkers in the UK in 2022." Chart. December 13, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1352687/oato-oat-milk-brand-profile-in-the-uk
Statista. (2022). Oato brand awareness, usage, popularity, loyalty, and buzz among oat milk drinkers in the UK in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1352687/oato-oat-milk-brand-profile-in-the-uk
Statista. "Oato Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Oat Milk Drinkers in The Uk in 2022." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/forecasts/1352687/oato-oat-milk-brand-profile-in-the-uk
Statista, Oato brand awareness, usage, popularity, loyalty, and buzz among oat milk drinkers in the UK in 2022 Statista, https://www.statista.com/forecasts/1352687/oato-oat-milk-brand-profile-in-the-uk (last visited August 25, 2024)
Oato brand awareness, usage, popularity, loyalty, and buzz among oat milk drinkers in the UK in 2022 [Graph], Statista, December 13, 2022. [Online]. Available: https://www.statista.com/forecasts/1352687/oato-oat-milk-brand-profile-in-the-uk