Oato brand profile in the UK 2022
How high is the brand awareness of Oato in the UK?
When it comes to oat milk drinkers, brand awareness of Oato is at 39% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Oato in the UK?
In total, 9% of UK oat milk drinkers say they like Oato. However, in actuality, among the 39% of UK respondents who know Oato, 23% of people like the brand.
What is the usage share of Oato in the UK?
All in all, 9% of oat milk drinkers in the UK use Oato. That means, of the 39% who know the brand, 23% use them.
How loyal are the drinkers of Oato?
Around 6% of oat milk drinkers in the UK say they are likely to use Oato again. Set in relation to the 9% usage share of the brand, this means that 67% of their drinkers show loyalty to the brand.
What's the buzz around Oato in the UK?
In October 2022, about 6% of UK oat milk drinkers had heard about Oato in the media, on social media, or in advertising over the past three months. Of the 39% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Oato in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to oat milk drinkers, brand awareness of Oato is at 39% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Oato in the UK?
In total, 9% of UK oat milk drinkers say they like Oato. However, in actuality, among the 39% of UK respondents who know Oato, 23% of people like the brand.
What is the usage share of Oato in the UK?
All in all, 9% of oat milk drinkers in the UK use Oato. That means, of the 39% who know the brand, 23% use them.
How loyal are the drinkers of Oato?
Around 6% of oat milk drinkers in the UK say they are likely to use Oato again. Set in relation to the 9% usage share of the brand, this means that 67% of their drinkers show loyalty to the brand.
What's the buzz around Oato in the UK?
In October 2022, about 6% of UK oat milk drinkers had heard about Oato in the media, on social media, or in advertising over the past three months. Of the 39% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Oato in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
