Hershey's brand profile UK 2024

How high is the brand awareness of Hershey's in the UK?
When it comes to chocolate and candy bar eaters, brand awareness of Hershey's is at 80 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Hershey's in the UK?
In total, 19 percent of UK chocolate and candy bar eaters say they like Hershey's.

What is the usage share of Hershey's in the UK?
All in all, 14 percent of chocolate and candy bar eaters in the UK eat Hershey's.

How loyal are the customers of Hershey's?
Around nine percent of responding chocolate and candy bar eaters in the UK say they are likely to eat Hershey's again.

What's the buzz around Hershey's in the UK?
In July 2023, about nine percent of UK chocolate and candy bar eaters had heard about Hershey's in the media, on social media, or in advertising over the past three months.

Hershey's brand awareness, usage, popularity, loyalty, and buzz among chocolate and candy bar eaters in the UK in 2024

Characteristic	Share of respondents
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Number of respondents

1,187 respondents

Age group

18-64 years

Special properties

respondents who eat chocolate or candy bars

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to chocolate, which of the following brands do you like?
Brand usage: When it comes to chocolate, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to chocolate, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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